People strategy: The key to business success
In a recent interview by Ann Swain, founder and global CEO of APSCo, with Bev White, CEO of Nash Squared, the focus is on the vital role of people strategy in business success.
In the interview, Bev shares her valuable insights on how Nash Squared has developed a people-centric culture and strategy, emphasising its importance in driving the company forward.
APSCo members can learn more from Bev and Ann by watching the full video interview right here. Amongst other things, they also discuss AI in recruitment, the role of diversification and expansion for recruitment businesses, and diversity.
To find out more about becoming an APSCo member and accessing lots of extra resources such as this video, as well as training, events, HR and legal services, click here.
Nash Squared’s people strategy
At Nash Squared, people strategy and a positive company culture take centre stage. Bev’s approach involves a deep focus on employee engagement and well-being. One of her first actions as CEO was to appoint a Chief People Officer, emphasising the priority placed on people management.
She says, “In my first week, I spoke to anybody in the business that had any people responsibility in their title.” This initiative underscores the belief that understanding and investing in people is key to business success.
How to create a sustainable culture
Nash Squared’s strategy for creating a sustainable culture is multifaceted. It includes comprehensive employee engagement surveys, transparent communication channels and initiatives like the ‘Moments that Matter’ program, which focuses on key moments in an employee's journey with the company.
These efforts are aimed at building a culture in which employees feel valued, heard and motivated.
Drawing on industry best practices, a sustainable culture in recruitment also involves offering continuous learning opportunities, recognising and rewarding performance and fostering a sense of community and belonging among team members.
The importance of employee engagement and feedback
Nash Squared places a strong emphasis on employee feedback, as seen in their “Ask Bev” initiative, where employees can anonymously ask questions and express concerns.
This approach reflects a broader trend in successful businesses to prioritise open communication and feedback.
Effective employee engagement strategies in the recruitment sector often include regular check-ins, career development plans and opportunities for staff to contribute ideas and feedback, which can lead to increased job satisfaction and retention.
A final thought
The people strategy at Nash Squared, as Bev outlines in her interview, demonstrates the critical importance of focusing on employee engagement and creating a supportive culture in the workplace.
This strategy both enhances employee satisfaction and retention, and also drives overall business performance.
For a deeper understanding of how Nash Squared cultivates its people strategy and strong culture, and the impact it has had on their success, APSCo members can watch the full interview here.
Members can also download a copy of APSCO’s step-by-step guide to people strategy in the Member Hub. Head here to get your copy of ‘Building for growth: The case for a people strategy’.